Monday to Sunday, Daily socks are designed to be worn any and every day, no matter where you are! Designed in Christchurch, the brand is built on a need for quality socks that can be fun and serious at the same time.
The approach we took the the branding for Daily Socks was to really run with the everyday design of them. We used old timecards to build the base aesthetic, mixed with a modified Gill Kayo logo and 50s–60s inspired advertising imagery, bring the whole thing to a playful, yet overtly minimal outcome.

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