Habitual Goods: Goods designed and crafted for use in your everyday life.
Habitual Goods is based in Christchurch New Zealand. All wares designed and produced by Habitual Goods are designed with the end-use in mind, using the best materials and local craftspeople.

I was asked to produce a brand identity for Habitual Goods, a new homeware venture for Jono and Sarah Moran.
The branding for this was heavily influenced by mid-century and Japanese furniture and ceramic labels, using brutalist angles and blocked out shapes in a more subtle style to give a nod to these original influences on the general Habitual Goods Aesthetic.
The end result: a simplified all caps logo and a half-circle angles logo for use across packaging and product design

Visit habitualgoods.co.nz to learn more about the project